Timeline & Milestones (0 → 12 months)
Post Beta
Months 0–3- Validation
Customer: early adopters (event attendees, nomads, crypto people early beta users) Insight: trust forms from real experiences- first installs + word-of-mouth are the highest-velocity signals. Action: launch ambassador program, run creator walkthroughs, onboard 1 partner pilot, instrument analytics and funnel tracking, run initial micro-campaigns. KPI: 2–5k activations, ambassador NPS, 1 partner pilot live, baseline CAC by channel.
Months 4–6- Optimization
Customer: paying early users and pilot corporate admins Insight: checkout friction and billing clarity are the biggest drop-off points. Improve funnels → higher conversion and repeat purchase. Action: A/B checkout flows, launch subscription pilot, onboard 1–2 corporate pilots, iterate creatives from validated content. KPI: Conversion ↑ (landing → purchase), day-7 retention, subscription uptake, 2 corporate pilots signed. M6: corporate pilot case study (initial savings + uptime) and optimized unit economics.
Months 7–12- Scale
Customer: mainstream frequent travelers, developer platforms, and enterprise buyers Insight: once product-market-fit is visible, scalable paid + partner distribution unlocks sustained growth. Action: expand partner distribution, scale paid acquisition with validated creatives, close 3–5 enterprise contracts, roll loyalty and referral hooks. KPI: 20k active users achieved, CAC:LTV ≥ 1:3 validated, 3+ institutional pilots delivering ROI. M12: full impact report, ROI analysis, sustainability & EBITDA plan.
Tactics & Channels (what we’ll execute)
Performance (paid): event-targeted campaigns, case-study creatives — scale after creatives validated.
Organic & community: regional travel guides, weekly AMAs, ambassador rewards and micro-influencer videos.
Distribution partners: Base/Solana app listings, Farcaster frames, travel partners, coworking spaces.
Corporate sales: 3-month pilots with reporting dashboards and admin billing.
Platform engagement: loyalty credits, in-platform content hub and renewal incentives.
Risks, mitigations & extra precautions
Low paid conversion: prioritize pilots & organic; scale paid only after validated creatives.
Partner dependency: onboard minimum 3 distinct distribution partners before scaling.
Regulatory/compliance: privacy-first design, data bifurcation, minimal PII retention, wallet-linked auditable payments.
KPIs (tracked monthly and reported)
Active activations, conversion rate, CAC by channel, retention (D7/D30), ARPU, LTV, number of pilots, corporate-reported cost savings.
Reporting & transparency
We’ll instrument product analytics (funnel) and publish grant reports at months 3, 6, and 12: activation report, corporate pilot case study, and sustainability unit-economics + EBITDA plan. A Dune/Flipside dashboard prototype will be used for transparent, auditable partner reporting where applicable.
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