Ambassador & Engagement Strategy

This strategy will be activated in the Third Stage of the product rollout (post core features and soft launch). It is subject to change based on community behavior, traction and product alignment.

🎯 Objective

Build region-specific trust loops and grassroots adoption through power users, content creators and DeFi-savvy testers.

👥 Ambassador Structure

  • Country Scouts: Region-focused users who track local MNO relevance and share feedback

  • Content Creators: Help explain crypto + eSIM through memes, reels, threads

  • DeFi Explorers: Stress-test crypto features (staking, pay-as-you-go, etc.)

Incentives:

  • Free data trials

  • Staked USDC discounts

  • POAPs + badges

  • Leaderboards + spotlight rewards

🔁 Engagement Flywheel

1. Discover – Twitter, Telegram, Zealy quests 2. Engage – Purchase, refer, give feedback 3. Empower – Region voting, event support, feature beta access

🧰 Tools

  • Zealy or Galxe for quests

  • Soulbound POAPs for recognition

  • Telegram bot for tracking and gamifying community efforts

PreviousMilestonesNextTesting & QA

Last updated